Session 1. View P&G video left

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• ​Read R5- Is Apple's Adpotion Too Little Too Late

• Read Link: How FritoLay does it -> their web site

• Read Link: Apple and its environmental footprint

• Read R6: Apple’s 2013 SR Report

• View Apple-Anti Maiden, NC +Apple-Pro Maiden, NC

• Browse Link: Wal-Mart+Sustainability

• Browse: R7-Coal Usage on the Rise Across Southeast Asia

• Browse: R8-Gold rush trash is Information Age treasure

• Browse: R9-The War on Carbon (and Jobs) in the Motor City

• Watch: Video on sustainability

• Key Learning Objectives:

• o    How the “Planet” aspect is being implemented

• o    The contrarian side of “Planet” for contrast

Session 2. View Pepsi video left

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Session 2 Read Link: Sustainability Ops @ REI

                                      Watch: Video REI

              Case: Environmental Sustainability at REI 

              Study Questions: 

(0) Run the InterAct Exercise for class discussion.

(1)    What assumptions are fundamental to REI's business strategy?

(2)  Identify and defend the conclusions that  follow from those assumptions​.

              Turn in:  Study Question (2)

Key Learning Objectives:​

o    Social and financial objectives should not be viewed as tradeoffs

   o    Understanding the environmental stewardship program at REI, its objectives, and philosophy of implementation.