This first session we will set the stage for the remainder of the course. The following is from here: (http://gradschool.marlboro.edu/academics/mba/ ) "Sustainability is increasingly used as a unifying concept to help us grasp such varied topics as global warming, fossil fuel prices and scarcity, trends in wealth and income levels and distribution, diversity, renewable energy education and social justice. It is increasingly cited as cities, towns, and regions in advanced industrial nations ponder their futures in a competitive, uncertain world. A companion concept that came into use in the late 1990s is the “triple bottom line.” It suggests that balanced social, environmental, and economic performance by companies contributes to the sustainable development of the communities and regions where they operate, and is of strategic importance to their long-term performance. Now, especially in view of concerns about global warming and peak oil, some argue that evolving public policies and social movements will accelerate requirements that companies and other organizations operate in more sustainable ways." We add to the fray, politics of sustainability also!
Session 2. View bottom Novo#1
Session2 Study: Novo Nordisk sustainability web site here:
Case: Novo Nordisk: A Commitment to Sustainability
(1) How does Novo’s strategy map to our People Planet Profit Politics model?
(2) Using an appropriate metric (defend-Sales/employee e.g.) and appropriate statistical tools (defend), compare Novo’s performance with its competitors.
(3) Has Novo accrued competitive advantage as a result of sustainability initiatives?
(4) Do all three InterAct exercises!
Turn in: Study Question -None for first class meeting
Key Learning Objectives:
o Introduction to concept of integrated reporting
o Role of reporting in helping a company to create a sustainable strategy
Week One - 10-12-13
What is Sustainability? - Introduction
Sustainability Has Multiple Definitions
16:35 history of Sustainability & present position in overall scheme of things. Must watch!
Session 1 (View video to left)
What is sustainability? Introduction to this course:
Read R1-Sustainability 2012.....
Review Prezi Link: Introduction to Sustainability (we'll discuss in class)
Browse: R4-WHY WE SHOULD STOP TEACHING DODGE v. FORD
Key Learning Objectives:
Gain insights into the place of corporations in society -> sustainability
An understanding of extant Sustainability constructs
An understanding of why Sustainability is a lucrative strategy
An understanding of the past, present and future of Sustainability constructs
<-Three Hairy Trends