This week we will become acquainted with the growing trend to become incorporated as a B-Corp or Beneficial Corporation in support of a firm's Sustainability Efforts. We will also explore Internet energy use.
Session 2. View video left
​Study: Infographic Link: The Power-Hungry Internet
Browse Link: The Power Hungry Internet
Scan Link: How Much Energy Do Data Centers Consume?
Read: R31-Google Serves 25 Percent of North American Internet Traffic
View: Video Unfriend Coal: to left
Case: Greenpeace’s Unfriend Coal Campaign and Facebook
Study Questions:
(0) Lighten up a little and run this week's InterAct!!!!
(1) How could/should Facebook have avoided this nightmare PR situation?
(2) What are lessons for you and your company going forward?
(3) How much power do firms like Apple, Google, Netflix, eBay, Amazon and Facebook consume in their server farms and what obligation do they have to society for this consumption? In turn, what obligations do users have?
Turn in: Question #3 above.
Key Learning Objectives:
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Sensitivity to the impact of current social media trends on Sustainability Strategies
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Sensitivity to the impact of popular internet/social media sites on power consumption and the implications
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Open up discussion on society's obligations in the area of sustainability as well as corporations et al.
Week Seven - 12-7-13
So What/Why B-Corps?
<- Watch first 1:40 re Patagonia demarketing
​Session 1. View video left
Read/Study/Ingest: R27-Benefit Corporations – A Sustainable Form of Organization?
Read: R28-Profits Take a Back Seat ​
Read: R29-Patagonia First Calif…
Study Link: bcorporation.net
Review Link: Twitter chatter B-Corps
Read: R30- Delware 19th BCorp State
Key Learning Objectives:
o Become aware of different corporate structures as a result of…
o Understand what is going on in the B-Corp world and impact on sustainability