This week we will study the politics(geo too) and stand back and look at the big picture of a firm and its Sustainability Efforts.
Session 1. View video left
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Read: R19-New Geopolitics
Read: R20-How the Fortune 500 Says It’s Saving People and the Planet
Read: R21-Sustainability & Consumption
Read Link: Life Cycle Assessment -> click through to article + review journal
Read: R22-Market-focused Sustainability
Read: R23-Washington Push for Higher Wages has Walmart Balking
Browse: R24-The Inevitability of Sustainability Politics....
Play With Link: Bob Willard’s Sustainability Advantage Dashboard
Key Learning Objectives:
o Intro to trends and tools in the Sustainability Realm
o Importance of marketing vis-Ã -vis Sustainability
->Intro to the Politics of Sustainability
Session 2. View video left
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Read: Intro to Ray Anderson’s book at this link + browse web page
View: Video Ray Anderson Tribute
Case: Interface RAISE: Sustainability Consulting
Study Questions:
(0) Run the InterAct and be prepared to discuss in class.
(1) Put a face on the market for Sustainability Consulting Services (independent research required)
Turn in: Study Question (1)
Key Learning Objectives:
o How Interface levered its sustainability efforts into a lucrative revenue stream
o Being proactive vice meeting letter of the law in sustainability
Week Five - 11-16-13
Politics of Sustainability &
Putting It All Together
<- Can marketing be a sustainable concept?
Turning a firm's Sustainability into a business
Rudolf