top of page

This week we will study the politics(geo too) and stand back and look at the big picture of a firm and its Sustainability Efforts.

Session 1. View video left

​

 

​             

Read: R19-New Geopolitics     

Read: R20-How the Fortune 500 Says It’s Saving People and the Planet            

Read:  R21-Sustainability & Consumption

Read Link: Life Cycle Assessment -> click through to article + review journal

Read: R22-Market-focused Sustainability

                Read: R23-Washington Push for Higher Wages has Walmart Balking

                Browse: R24-The Inevitability of Sustainability Politics....

                        Play With Link: Bob Willard’s Sustainability Advantage Dashboard

Key Learning Objectives:

o    Intro to trends and tools in the Sustainability Realm

o    Importance of marketing vis-à-vis Sustainability

->Intro to the Politics of Sustainability

Session 2. View video left
​

​

Read:  Intro to Ray Anderson’s book at this link + browse web page

                                    View: Video Ray Anderson Tribute

              Case: Interface RAISE: Sustainability Consulting

              Study Questions: 

(0) Run the InterAct and be prepared to discuss in class.

(1)    Put a face on the market for Sustainability Consulting Services (independent research required)

Turn in:  Study Question (1)

Key Learning Objectives:

o    How Interface levered its sustainability efforts into a lucrative revenue stream

o    Being proactive vice meeting letter of the law in sustainability

 

Week Five - 11-16-13

Politics of Sustainability &

Putting It All Together

<- Can marketing be a sustainable concept?

Turning a firm's Sustainability into a business

Rudolf

bottom of page